Business Branding
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It All Starts with the Business Card – Part 1


How often do you exchange business cards with someone? A lot, right?

Unless a prospect calls you, based on a referral, you’re typically engaging in personal communication, and exchanging business cards. After a typical networking meeting, exhibit/booth, or other event, most people walk away with a handful or more business cards.

How will your card stand out?

What does your business card say about you?

Your business card is a reflection of your brand – not just the color and logo – but how you do business.  Nothing is more disheartening to me when I meet someone who seems to have a cool product or service, and maybe they’re even nice, but when I ask for a card, and they tear one off of their perforated sheet they printed out from their home computer, my heart just sinks. (By the way, none of those are pictured above.)

Here are some things that cross a person’s mind when you don’t invest in professional business cards:

  • “If they’re on that tight of a budget, they must not be successful.” Maybe it’s smart to re-assess before doing business with them.
  • “They must have a “good enough” philosophy for their business. I don’t know about you, but I choose to do business with professionals – those who have a skill or service I don’t.  I don’t want to do business with someone who just slaps something together, and says, it’s “good enough”.
  • “This person clearly cuts corners.” This leaves a prospect wondering, “Will he/she cut corners on my project? Will this person be in business 6 months from now, or a year from now?” If you can’t even spring for professionally printed cards, perhaps you’re on your way out.   Will your prospect want to start working with you if there’s a chance they may have to start over with someone else in the near future.
  • RUN! This is my gut reaction.

A small budget is understandable for new entrepreneurs. But when you consider that once you part ways with someone you/ve just met, your business card is the only tangible element they have to remember you, you want that good impression to come rushing back to them.

So ditch the perforated home-printed cards. Forego the $5 for a million cards. Invest in a nice card stock – something with substance. Make sure your information is clear and easy to read. And make sure your photo, if you have one, is professionally done. But alas, that’s a topic for another day.

– by Stefanie Blue Copyright 2015 – All Rights Reserved

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