Most business professionals realize they need a good profile picture for LinkedIn, but fail to realize how many other opportunities there are to leverage their image and personal brand. Trust me, they think it’s just the profile image, and then I get calls a month or two later, with – “Help! I need a shot for a magazine I’m being featured in!” Well, that’s a good problem to have! I want all of you to have “that” problem!
So it helps to think ahead of time about all the ways you may be able to use your personally branded image to create more visibility for your personal AND business brand. Check out some of these brilliant examples:
For those who position themselves as experts in their field, there are speaking opportunities, books to be authored, and products to be made – from webinars, CDs, and more. Industry leaders, speakers, authors, and other professionals who wish to elevate their brand will need their personal brand to resonate with their audience, while still reflecting their own authentic self.
Powerful headshots, done right, can propel you and your business to a new level, where people are excited to know you, because you’re “a big deal!”
Wishing you success!
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