As a photographer, I’m innately trained to see the beauty in everything. But there are certain things – texture, lines and curves, pretty eyes, and red hair are especially fun to photograph. And Ellie has some gorgeous red hair! Plus, she’s a smart lady, world traveler, and productivity coach. I was tickled to work with her on her personal branding for her new website!
Yes, I know she’s off to one side. Completely intentional. Don’t be afraid of the extra blank area, known as “negative space”. It’s actually a very good thing, because with graphic design, that’s an ideal place to place text, or your brand message. Think about landing pages, facebook banners, and auto-responders, where you can insert your company info or a call-to-action!
A white seamless background works beautifully for a clean look that is versatile for marketing materials and even book covers! Say it after me – negative space is good space!
Outside the building we photographed at was a gorgeous patch of mustard. I’m a sucker for all the flora and making it my background. Throw in the awesome contrast with the blue, and I get weak in the knees!