All posts tagged: business branding

Why LinkedIn Makes Me Cry!

I made a new connection on LinkedIn last night, and then started scrolling through “other people you might now” . . . and let me tell you, it was frightening, and sad. LinkedIn makes me want to cry. I mean, some of the photos people are using on what’s considered the most “professional” and “formal” of social media . . . well, they’re simply tragic. Maybe now you’re wondering if you need a new headshot. How do you know? Here are 4 Desperate Cries for Help! YOU KNOW YOU NEED A NEW HEADSHOT IF: It currently looks like you’re in the witness protection program. If you have the anonymous avatar (no profile image), you’re not going to engage prospects or grow your audience. If you’re an entertainer, speaker, singer, etc., and you don’t have an image – what exactly are you thinking? YOU are your brand even more than other professions like “realtor” or “financial planner”.   Show yourself! You are representing yourself with a blurry/fuzzy image, it shows that you don’t care about details. Is …

Who Said Corporate Headshots Have to Be Stuffy?

Corporate headshots typically elicit thoughts of dry, boring, dull, cookie-cutter headshots.  But that doesn’t need to be the case.  True, if you hire a photographer to come to the office, you’ll likely have an assembly-line style shoot, where each person steps in front of the camera for a moment or two, and that’s the image you get.  No wonder so many corporate headshots make me want to cry.To get images that bring out your personality, it takes more than minute in front of the camera.  You need to be able to relax, and feel at ease.  Being in front of the lens is outside most people’s comfort zone.  You want to work with a photographer who is skilled at making people comfortable. There’s also the preparation that goes into the photoshoot – wardrobe, makeup, and location.  Each of these elements makes a big impact.  Then there’s posing and lighting, which is up to your photographer.  Having a photographer come to the “office” with cubicles, exit signs, and those awful flourescent lights, does not yield a …